Keeping your website appearing in Google
An outline of Google's new search criteria

With the large push over the last period with social networking in the business world, Google is changing the search model to have less focus on the content of your website and more focus on what people are saying about your business.

What does this mean for your website?

Previous search models released by Google have always had a strong focus on content, links and architecture of your website. Although these factors are still highly relevant, businesses without social networking as part of their marketing strategy will get bumped down the rankings.

For most this will seem like an effort by Google to push people towards their new social network Google+, however with Google's new search model, this attitude will not aid your SEO strategy.

What is the new model looking for?

  • Results that relate your business to the user such as Google+ posts, photos or specifically shared information
  • Profiles in Search, meaning Google will display relevant people you might want to follow based on the search term.
  • People and Pages, including personal profiles and Google+ pages Google thinks match the search query.

These will be displayed first at the top of Google similar to the pay per click links you see everyday. The main difference is instead of bland text in ads, the user will see profiles and pictures from social networks meaning scrolling will be required to find your website.

If you can't beat them join them!

Having social networking as part of your marketing strategy, for many is quite a new thing. An important fact to remember is that between Facebook, Google+ and twitter combined there are just under 1.2 Billion active users. For any business looking at adding a social network marketing strategy to their business model an easy way to understand the basic fundamentals is to view it as a popularity contest. The more friends or followers you have, the further your message will travel.

Google's changes are likely to be highly controversial among many circles however the best advice to give would be to start working on your strategies now. Start building a Social network business page, spread the word about what you have to offer and stay ahead of your competition while the days are young.